Think Facebook? No!, Think Twitter? No!, Think Pinterest? No! As per recent social network data for March from comScore reports Tagged, the social network site based in San Francisco, has user occupying stuff which no other social network offers. As per comScore’s engagement matrix, Tagged is the only website which topped in the two engagement metrics.
Greg Tseng, Chief Executive Officer (CEO) and co-founder of the website, commented that he is happy to know about the comScore stats. He further mentioned that Tagged has been America’s most engaging site for a year now. The secret to Tagged success is a new space called “social discovery” to make new social contacts. Tseng said, “We took a hard look and decided we weren’t going to win, but we had found out a lot of our users were actually using Tagged to meet new people, so that led us to pivot into a new space called ‘social discovery,’ where people use sites to make new social relationships.”
The Tagged was founded in 2004 by two chums. They intended to develop a Facebook kinda page targeting high schoolers. But then Facebook emerged to be an open-for-everyone website beyond a simple college based social network page.
Tagged is rather a new experience than other social sites where people develop and maintain offline relationships, while at Tagged people make portals to online romance or befriends with new people. The people are matched on bases of common interests, hobbies and likes.
Tseng targets Facebook saying, “Facebook is the place where you maintain your current 150, and Tagged will be the place where you refresh that 150.”
According to comScore a user visits Tagged 18 times each during the month of March which is second to 36 visits a user on Facebook. Tagged engages a user for around 12.1 minutes on average which is behind Tumblr’s 14.7 minutes and ahead of facebooks’s 10.7 minutes.
Future of “Social Discovery”
From 5 to 10 years on wards, Tseng sees “Social Discovery” as huge as social networking, or maybe as a social networking engine. This assumption is based on theory that humans can maintain 150 connections at one time.